LifeWay/NRB study examines whether Christian media is used for discipleship or evangelism.
[ posted 2/25/2015 12:08PM ]
Is Christian media a better tool for discipleship or evangelism? A new
study released at the 2015 NRB convention examines just who exactly
engages with Christian books, radio, TV, and movies.
“Christian media delivers teaching, music, and entertainment to a
predominantly Christian constituency,” said Ed Stetzer, executive
director of LifeWay Research. “Not surprisingly, those who embrace
Christian teaching will value and consume these the most.”
However, approximately one-third of the audience for Christian media
qualifies in LifeWay's eyes as "unchurched." The study found:
- 35 percent of those who saw a Christian movie last year are unchurched.
- 31 percent of those who watch Christian TV frequently or sometimes are unchurched.
- 28 percent of those who read Christian books frequently or sometimes are unchurched.
- 26 percent of those who listen to Christian radio frequently or sometimes are unchurched.
- 26 percent of those who listen to Christian podcasts frequently or sometimes are unchurched.
Compare that to weekly churchgoers and those who identify as evangelicals:
- 64 percent of weekly churchgoers watched a Christian movie in the past year, as did 74 percent of evangelicals.
- 22 percent of weekly churchgoers frequently watch Christian TV frequently, as do 26 percent of evangelicals.
- 29 percent of weekly churchgoers read Christian books frequently, as do 34 percent of evangelicals.
- 27 percent of weekly churchgoers listen to Christian radio frequently, as do 33 percent of evangelicals.
- 11 percent of weekly churchgoers listen to Christian podcasts frequently, as do 15 percent of evangelicals.
Image: Courtesy LifeWay Research
Christian media's biggest supporters (by demographic): African Americans.
About one-quarter of African Americans (21%) frequently watch Christian
TV programming, while only 8 percent of Asian Americans, 7 percent of
whites, and 3 percent of Hispanics do so. One-fifth (20%) of African
Americans frequently listen to Christian radio programs, and 9 percent
say they frequently listen to Christian podcasts.
Nearly one-quarter of African Americans (23%) frequently read Christian
books; only 9 percent of white respondents, 8 percent of Asian American
respondents, and 2 percent of Hispanic respondents said they do. More
have watched Christian movies in the past year: 59 percent of African
Americans, 44 percent of Hispanics, 43 percent of Asian Americans, and
36 percent of white respondents.
Image: Courtesy LifeWay Research
However, whites still comprise the biggest share of the Christian media
audience by sheer numbers. Those who frequently or sometimes tune in to
Christian TV or radio are 58 percent white, the podcast audience is 45
percent white, book readership is 60 percent white, and the Christian
movie audience is 59 percent white.
While the LifeWay study doesn’t delve into reasons for media consumption, researcher Eric Jones found in a 2011 study
that media use among black churchgoers in a Baptist community was
shaped by social, theological, and personal factors. TV shows featuring
evangelists such as T.D. Jakes and Eddie Long and gospel music by black
musicians were particularly popular in the community Jones studied.
The results of the full study can be found here.
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Image: Courtesy LifeWay Research
Image: Courtesy LifeWay Research
Is Christian media a better tool for discipleship or evangelism? A new
study released at the 2015 NRB convention examines just who exactly
engages with Christian books, radio, TV, and movies.
“Christian media delivers teaching, music, and entertainment to a
predominantly Christian constituency,” said Ed Stetzer, executive
director of LifeWay Research. “Not surprisingly, those who embrace
Christian teaching will value and consume these the most.”
However, approximately one-third of the audience for Christian media
qualifies in LifeWay's eyes as "unchurched." The study found:
- 35 percent of those who saw a Christian movie last year are unchurched.
- 31 percent of those who watch Christian TV frequently or sometimes are unchurched.
- 28 percent of those who read Christian books frequently or sometimes are unchurched.
- 26 percent of those who listen to Christian radio frequently or sometimes are unchurched.
- 26 percent of those who listen to Christian podcasts frequently or sometimes are unchurched.
Compare that to weekly churchgoers and those who identify as evangelicals:
- 64 percent of weekly churchgoers watched a Christian movie in the past year, as did 74 percent of evangelicals.
- 22 percent of weekly churchgoers frequently watch Christian TV frequently, as do 26 percent of evangelicals.
- 29 percent of weekly churchgoers read Christian books frequently, as do 34 percent of evangelicals.
- 27 percent of weekly churchgoers listen to Christian radio frequently, as do 33 percent of evangelicals.
- 11 percent of weekly churchgoers listen to Christian podcasts frequently, as do 15 percent of evangelicals.
Image: Courtesy LifeWay Research
Christian media's biggest supporters (by demographic): African Americans.
About one-quarter of African Americans (21%) frequently watch Christian
TV programming, while only 8 percent of Asian Americans, 7 percent of
whites, and 3 percent of Hispanics do so. One-fifth (20%) of African
Americans frequently listen to Christian radio programs, and 9 percent
say they frequently listen to Christian podcasts.
Nearly one-quarter of African Americans (23%) frequently read Christian
books; only 9 percent of white respondents, 8 percent of Asian American
respondents, and 2 percent of Hispanic respondents said they do. More
have watched Christian movies in the past year: 59 percent of African
Americans, 44 percent of Hispanics, 43 percent of Asian Americans, and
36 percent of white respondents.
Image: Courtesy LifeWay Research
However, whites still comprise the biggest share of the Christian media
audience by sheer numbers. Those who frequently or sometimes tune in to
Christian TV or radio are 58 percent white, the podcast audience is 45
percent white, book readership is 60 percent white, and the Christian
movie audience is 59 percent white.
While the LifeWay study doesn’t delve into reasons for media consumption, researcher Eric Jones found in a 2011 study
that media use among black churchgoers in a Baptist community was
shaped by social, theological, and personal factors. TV shows featuring
evangelists such as T.D. Jakes and Eddie Long and gospel music by black
musicians were particularly popular in the community Jones studied.
The results of the full study can be found here.
Related Topics:
Posted:
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